Hardware industry in the future market prospects
Time:
2020-04-01
After more than 30 years of development, China's hardware industry occupies a prominent position in the world and has become a major country in the production and sale of hardware worldwide. Industry sales exceeded 100 billion yuan and exports exceeded 14 billion US dollars. With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware and electrical industry has become increasingly fierce, forming a distribution center for the manufacture and distribution of hardware products such as Linyi in Shandong, Yongkang in Zhejiang, Shaodong in Hunan, and Dazhu in Sichuan, especially Zhejiang Yongkang. Is enjoying a high reputation worldwide. Driven by the domestic economy, international trade, and China's real estate industry, a large number of hardware components are in strong demand and the scale is rapidly expanding. They are constantly being matured in a highly competitive market environment.
Looking forward to the future market prospects
According to data from the National Bureau of Statistics, the total turnover of mechanical and electrical products and equipment nationwide was 148.37 billion yuan in 2015; it is expected to reach 178.53 billion yuan in 2018, with an average growth rate of 7.4%. As the world's largest steel producer and the world's most populous country, China has the advantages of low cost of raw materials and labor for manufacturing hardware products. In recent years, China's hardware product exports have maintained a steady growth trend and become the world's largest hardware product manufacturer Countries and exporting countries, it is expected that the annual export value will continue to increase by 10% -15% in the future.
The good international and domestic market environment has brought unlimited development prospects to the hardware industry, but our product quality, brand awareness, and distribution channel construction are still lagging behind. Low added value of products and narrow profit margins have greatly restricted the industry. Development, China is a big country in hardware and electrical machinery but not a strong country. The industry still faces difficulties and challenges.
The number of distributors in the hardware production material circulation channels of China's small and medium-sized enterprises in China is large and the scale varies. Most products generally need to go through four or five layers of transactions before they can reach the end-user users. The long sales chain prevents manufacturers and end-users from directly communicating Communication, and manufacturers and distributors lack effective communication and collaboration mechanisms, dealers rarely pass product sales trends, customer resources and other information to manufacturers, so the hardware and electrical machinery industry faces many pain points.
There are opportunities for pain points. Now is the year when the development of the hardware industry is broken. The turbulent tide of Internet + drives the continuous innovation of the hardware industry supply chain. The traditional ecology has been broken, integrated and repaired, hardware development has ushered in new opportunities and also faced new challenges.
The development of the hardware industry comes at a time of opportunity
According to statistics, it is predicted that by 2018, the transaction scale of China's e-commerce B2B market will be 15.3 trillion yuan. Since 2010, investors have focused more on B2C, but the global B2B market is larger than B2C. Data from China E-Commerce Research Center show that the total amount of global online transactions is expected to be double that of B2C by 2020, reaching a scale of US $ 6.7 trillion. At present, the industrial development of major European and American traditional tool manufacturing countries is facing a decline, and the Chinese hardware industry is developing towards industrial concentration, diversification, specialization, Internet +, and high-end development.
Industrial concentration
The regional development characteristics of hardware and electrical industry are obvious. Over the years, it has gradually formed industrial advantages from scratch and from small to large: Shandong Linyi manual tools, Zhejiang Yongkang middle and low-end electric tools, Ningbo brand manual tools, Jiangsu Qidong brand electric tools and electromechanical equipment, Hebei Yongnian standard parts manufacturing, etc. are all in possession of scale advantages and cost advantages.
Diversification
The global manufacturing industry has a clear division of labor, and China has competitive advantages and opportunities in the field of low-end hardware and electromechanical products. All parts of the country have built professional hardware markets. At present, a pattern of reasonable matching and complementing each other has been formed, such as production area type and circulation type, large-scale and small and medium-sized, comprehensive type and single type.
Specialized
With the influence of the regional purchasing distance on the passenger flow, there are two major flow trends of the hardware and electrical market transactions in the industrial cluster area: first, because the large-scale professional market built in the industrial cluster area gathers the global advantageous products and technical experience, as well as the distributors of various supporting products, the transactions are concentrated in the large and specialized professional market and comprehensive market; 2、 Market transactions are concentrated on large business, which will promote the integration and reorganization of professional markets. As a hardware e-commerce enterprise, it can build an operation center here, select superior products, and use the advantages of inventory and logistics to meet the purchase demand of users in small batch and multi category.
Internet plus
The era of "Internet plus" mode has arrived, and the hardware industry has found new directions. Under the situation of being "threatened" by e-commerce, traditional hardware enterprises are also constantly testing the water line. Under the tide of Internet, enterprises are using the Internet more and more frequently. With the vigorous development of Internet economy and the continuous deepening of supply side reform, the integration and optimization of supply chain has become an inevitable trend in the future development of e-commerce. B2B platform, which stands on Internet plus draught, is becoming the new favorite of capital market and media. The influential B2B industry media "B2B internal participation" announced the 2016 B2B top four in March this year, including flute holiday, cloud seasoning, e-mine.com and South China city.com. As the only B2B e-commerce platform in the hardware industry among the top four emerging enterprises, South China city network will rely on its leading vertical B2B platform advantages to further develop the hardware industry, through entity + network three-dimensional operation, with Tencent's 1.5 billion Hong Kong dollar strategic stake in the brand endorsement of South China City, with Ping An Bank as a reliable transaction fund custodian, with JD cloud's powerful cloud technology as the escort, and South China city network in the There is no doubt that there are significant advantages in technology research and development, capital guarantee, industry operation and transaction safety, and we are committed to providing enterprises with high-quality one-stop hardware procurement services and innovative B2B ecological environment.
Traditional hardware purchase mode is impacted, e-commerce platform is rising
B2B mode of China's e-commerce appears in China, and is gradually recognized by the market. B2B platforms have been launched one after another, and began to move towards differentiated competition. Traditional enterprises choose B2B platform as a new channel. The rise of Internet e-commerce and the innovation of supply chain management will inevitably have an impact on the traditional supply and acquisition mode.
The market cake is so big that in the trillions of e-commerce blue ocean, there are no B2B giants, the supply chain segmentation field is vast, and the development of B2B enterprises is promising. Alibaba, Huicong and other well-known listed B2B enterprises have been exploring their respective advantages, and a group of vertical B2B rookie platforms represented by huanancheng.com have risen rapidly, based on the depth of the industry and focusing on the professional market. It is worth the industry's attention that in the field of hardware vertical B2B, the hardware mall jointly built by South China city network and JD cloud will be launched in July. Through the integration of the upstream hardware supply chain, the mall is committed to providing one-stop hardware collection service for terminal enterprises, aiming at reducing the enterprise's procurement cost, saving the procurement time and improving the procurement efficiency, and is expected to set off hardware B2B Frenzy. Based on the advantages of South China city's own entity wholesale market, the o2o layout of South China city network hardware mall is expected, and its development prospect cannot be underestimated.
The development of hardware industry is full of infinite prospects. In the future construction of industrial ecological chain, B2B e-commerce will play an increasingly important role in promoting the optimization and upgrading of hardware enterprises and the steady growth of hardware industry. The emergence of a group of B2B rookies, such as hardware mall of South China city network, makes the development of hardware industry full of infinite expectations.
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