2017, hardware industry ushered in the five major trends
Time:
2020-04-01
South China City Network China is gradually becoming an international hardware processing and export country with huge market and consumption potential. All kinds of domestic hardware products independently developed by our country rank the top in the world, and have achieved good economic benefits and public praise. Nowadays, if hardware enterprises want to develop and seize opportunities, they must understand the industry trend and make corresponding upgrades and changes. The following is a summary of five major trends in hardware industry in 2017.
Trend 1: pay attention to environmental protection and energy conservation, and develop green science and technology
Now, low-carbon environmental protection has become the current trend. As early as March 2016 at the China International Hardware Expo, a group of companies with foresight have launched a series of environmental protection and energy saving products, such as the outdoor tools of yingzhiyin. With the awareness of environmental protection and energy conservation, yingzhiyin vigorously develops green technology, and the new hardware products developed are widely welcomed by customers. It is understood that yingzhiyin has reached cooperation with South China city network, and will soon settle in South China city network hardware electromechanical mall, serving more hardware buyers. In the future, the development trend of environmental protection and energy conservation will be more significant, new technology will continue to appear, the more green and profitable, which has been tacitly understood in the hardware industry.
Trend 2: strengthen brand awareness and carry out brand promotion
Brand promotion is a powerful tool for the company's development. A strong brand with high brand awareness, high premium ability, high brand loyalty and high sense of value is the hidden value and core competitiveness of hardware companies. Now, the concept of consumers began to change, brand awareness gradually strengthened, in the purchase of hardware products, brand has become the first element of its decision to purchase. From the hot sales of jiejie tools, Stanley and other brands, we can see that the market competition in the future will become brand competition.
Trend 3: change of consumption concept, change of sensibility to rationality
With the progress of people's living standard, the brand of hardware products has been popularized, and consumers' understanding of hardware industry has also changed. In the past, vague consumption began to be clear gradually. Instead of the traditional perceptual consumption only focusing on appearance and style, it became rational consumption focusing on quality and grade. Consumers pay more and more attention to and understand the hardware industry.
Trend 4: focus on network implementation and open up market channels
With the rapid development of e-commerce, the advantages of Internet are obvious. Through key words optimization, independent station building, participation in industry channels and other forms of implementation, good results have been achieved, widely valued by hardware enterprises. Nowadays, hardware enterprises are actively carrying out the network implementation, or combining the network implementation with the traditional implementation form. In the future, network implementation may become the leading force for hardware enterprises to explore the market.
Trend 5: products move towards intelligence and meet the needs of human nature
South China city network editor learned that in the next few years, the domestic hardware products will also move towards the intelligent and human development path. People are more and more aware of hardware products. The hot pot products, stainless steel insulation cups and popular scooters that were produced earlier all meet the needs of humanization and gain infinite profits. In the future, some hardware products, such as construction products, will be greatly expected by the market if they are mainly designed for simple installation and maintenance, and can install products and tools by themselves. (arranged by Jiang Meng)
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